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Author
Language
English
Formats
Description
"An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--
Author
Language
English
Description
"Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to...
10) Marketing research that won't break the bank: a practical guide to getting the information you need
Author
Publisher
Jossey-Bass
Pub. Date
[2002]
Language
English
14) The marketing playbook: five battle-tested plays for capturing and keeping the lead in any market
Author
Publisher
Portfolio
Pub. Date
2004.
Language
English
Author
Publisher
New Press
Pub. Date
2004.
Language
English
Description
Publisher's description: With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages. In Consuming...
18) Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping
Author
Publisher
Nicholas Brealey
Pub. Date
2010.
Language
English
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